by Renee Wah
Tech Team is proud to announce that we will be partnering with Unieros this spring quarter on a social media campaign. The team will be working on building stronger virtual relationships with youth and senior citizens through Unieros’ social media platforms.
Unieros is a Chicago-based multicultural events organizer that seeks to foster relationships both within the diverse cultures of Chicagoans and across cultural lines, following the “One Love” motto that is also the inspiration for its name.
The organization started online as a message board where people could post about different events happening across the city. In 2009, the popularity of the group led founder Christine Brown to build an entire organization focused on developing a community of engaged community members. Since then, Unieros has provided the first step for many friendships and even a few marriages!
Tech Team is excited to work with this vibrant organization to bring new faces to Unieros through engaging new audiences digitally and leverage real-life relationships through the connective tissue of social media. The campaign is designed to target two populations, youth and the elderly, that are not currently reached by Unieros. Together, we hope to broaden the scope of Unieros and enrich the experiences of its members.
This project comes at a particularly opportune time due to Tech Team’s involvement with social media in other branches of the organization. This quarter, Tech Team is also holding workshops at the Community Programs Accelerator about digital communication and social media for nonprofits. There’s never been a better time for Tech Team and Unieros!