Experimental Station Web Optimization

The Experimental Station is working to build independent cultural infrastructure on the South Side of Chicago by fostering a dynamic ecology of innovative educational and cultural programs, small business enterprises and community initiatives. TechTeam implemented a series of optimizations on Experimental Station's website to increase visibility and web traffic from paid (using Google AdWords) and unpaid (search engine) results. This included writing and implementing HTML meta-descriptions for web pages and creating small organizational changes throughout the site to make it easier to navigate and search through effectively.

Project Leader: Lilly Hackworth

Project Members: Amanda Wong, Cameron Lowry, Ellyn Liu, Jerome Freudenberg, Kristina Kim, Lily Cao, Neha Lingareddy